4 Tips to Effectively Monetize Podcasts
Podcast is a type of recorded audio file to which the audience may subscribe to and even download it to their smart device be it tablet, smart phone or a computer. They may listen to the audio at any given time they want. Even though listening to podcasts is free, there are many podcasters who seek ways to get financial returns from the effort and time they spent.
There are a number of clever and intelligent podcasters who regularly find new ways on how they can make money using the said platform like the American Podcast. Following are some methods that you might try too if you like.
Tip number 1. Create an email list believe it or not, one way of identifying people and building email list of those who actually want your market or niche can be done through podcasts. You may ask people to submit their email address prior to downloading your podcast or perhaps, offer them free stuff while theyre listening to the podcast. You may for example offer a checklist or report related to the topic of your podcast. Using this data, you will be able to promote your services and products through email.
Tip number 2. Affiliate marketing if you want to make the most of podcasts, then this is one of the greatest ways you can do. All that has to be done here is to recommend the services and products that you think can add value to your market. Businesses that are selling items you are recommending to pay will give you commission whenever someone has bought something from them. You dont have to keep inventory of products or even deal with customers. Basically, youre living the American dream as your job here is to act as the middleperson for the business and accumulate commissions whenever you sell something.
Tip number 3. Sell your own services and products there are countless of businesses that are producing podcasts along with their site and market their services and products. Video podcasts are pretty good as this allows you to present your prospects the way things are happening in your business without giving too much information for them to digest.
Tip number 4. Advertising and sponsorship sooner or later, youre going to have thousands of downloads per podcast and this will push you to be noticed by businesses and transact with you to pay sponsorship fee or even advertise their products and services on your airtime. This is actually great news for it enables you to set your own fee for the advertising space or sponsorship to your podcasts. It is pretty basic to say that the higher your downloads, the better the fee you can collect.